What do you look out for when analyzing video commercials?

1) Colour
a. Are the colours loud, bright and bold?
b. Are the colours dark and dull?
c. How does the colour of the background, title, slogan, characters affect the mood created? i.e. bright colours usually create a happy mood while darker colours are generally more serious.

2) Size
a. Is the positioning of objects, actors, and text within the frame of a video meant to achieve a particular effect? Explain.

3) Creative language
a. Is there dialogue in the commercial?
b. How is the dialogue engaging, interesting or funny?
c. Is the title (For a movie or the name of a product) prominently featured? Is the text easy to read?
d. When do the title and slogan usually appear? Why?
e. Do you think this video commercial is persuasive? Will you buy the product? Why?
f. What are the other information present in the video commercial which will affect your purchasing decision?

4) Other techniques
a. What do the expressions or body language of the characters reveal?
b. Is any information withheld from you? Are some details left out intentionally?

Video Deconstruction Exercise (Group Work)

As a group, try to deconstruct the following commercials based on the guidelines for the analysis of video ads. In about 100 words, explain how the commercial uses Colour, Size, Creative Words and other techniques to "sell" their products...

The groups sitting on the right side of the computer lab is to attempt the "Whatever, Anything" commmercial while the students sitting on the left side of the computer lab is to attempt the "M1" commercial...

PBL 3 Journal 07

After your experience in video production, what are some of the things one should not misuse video (cyber bullying, lying, etc) when you are producing your own videos. List down and explain the reasons why such intentions are not desirable for the internet community.

Write in at least 100 words and remember to include your name and class at the end of the journal.

Music Site for Royalty Free Music

For music please download from

www.incompetech.com

Look for Royalty Free Music...

You can use the following music (copyright free) as long as you quote the wedpage in your credits.

PBL 3 Journal 06

Describe your learning points in this PBL 03: Video Production. You should focus on the skills that you have learned and talk about any difficulty that you might have encountered in the entire production process and how the difficulty was finally resolved.

Write at least 100 words and include your name and class at the end of the journal entry.

PBL 3 Journal 05

Explain how would you promote the video that you will produce on the theme "My Family" such that there will be maximum viewership. You can use both traditional (newspaper, magazine, etc) methods or multi-media methods to promote your video. Please explain your choice(s) in detail.

Write at least 100 words and include your name and class at the end of the journal entry.

PBL 03 Journal 04

What creative elements (sound, special effects etc) do you think is necessary to attract someone to want to watch your video production for the promotion of "Family"? Explain your choices in detail.

Write at least 100 words and remember to include your name and class at the end of the journal.