Sunday, February 7, 2010

What do you look out for when analyzing video commercials?

1) Colour
a. Are the colours loud, bright and bold?
b. Are the colours dark and dull?
c. How does the colour of the background, title, slogan, characters affect the mood created? i.e. bright colours usually create a happy mood while darker colours are generally more serious.

2) Size
a. Is the positioning of objects, actors, and text within the frame of a video meant to achieve a particular effect? Explain.

3) Creative language
a. Is there dialogue in the commercial?
b. How is the dialogue engaging, interesting or funny?
c. Is the title (For a movie or the name of a product) prominently featured? Is the text easy to read?
d. When do the title and slogan usually appear? Why?
e. Do you think this video commercial is persuasive? Will you buy the product? Why?
f. What are the other information present in the video commercial which will affect your purchasing decision?

4) Other techniques
a. What do the expressions or body language of the characters reveal?
b. Is any information withheld from you? Are some details left out intentionally?

7 comments:

  1. the colour should loud, bright and bold.the colour is dark.the colour should match together.it is within the frame.there should be dialogue in the commercial and must be interesting.it must be easy to read.in the beginning of , so that people will know.the expressions or body language of the characters reveal what they are showing .

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  2. colour should loud, bright and bold.the colour is dark.the colour should match together.it is within the frame.there should be dialogue in the commercial and must be interesting.it must be easy to read.in the beginning of , so that people will know.the expressions or body language of the characters reveal what they are showing and will understand the thing they are showingn the video

    Brendan (23)
    2D

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  3. i think the colour should be attractive,like red,orange and maybe yellow.the commercial must be easy for anyone to understand because i think most producers wants as many people to know and buy he product.the actors must have expression like energetic and lively so the audience would not fall asleep....
    junhong-2d,40

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  4. 1)
    Sometimes when analyzing video commercials, i noticed that their colours are either loud, bright, bold, dark or dull. I suggest that colour should contrast with each other in order to attract others.
    The background or characters can affect the mood created as if the character's face is showing ' :( ' , It can easily show that the character is sad. Or, having a dark background can easily be noted that the commercial will be dull and boring.

    2)
    Yes, when filming a person's backview while the person is talking, we cannot see whats the person's reaction and response.

    3)
    Sometimes dialogues will be used in commercial like the 'Whatever & Anything' commercial. Like in the 'Whatever & Anything' commercial, the two 'gangsters' used a dialogue that could make people laugh after watching it.
    The title will not mean everything about the movie. The title and slogan will usually appear in the starting and ending of the movie as i think that when watching the movie and he/she would like to rate it a 4.5/5 and has forgetten the movie's title, the title and slogan will reappear in the ending again.

    4)
    The expressions or body languages of the characters can reveal many things like, their current mood or expressions. Sometimes, body languages can reveal violence. Information about some unknown people is withheld from me, cause the character kept appearing in the scene but no one revealed his identity.

    Shiori, 16

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  5. Colours:
    I think the colours should be loud,bright and bold as to attract other people attention. Dark and dull commercial are mainly for horror movies.The colour of the background must be suitable for the words,slogan and pictures. Bright colours tells us that it is usually a happy thing dull and dark colour usually are scary.

    Size:
    Yes. If the size of the picture is big it will affect the word.

    Creative language:
    Yes,the dialouge is engaging funny and the text is prominent featured and easy to read.
    The slogan appears below the picutre as to tell us the consumers to buy the product and title on the top to tell us the name of the show,product etc...
    Sometimes i will buy the product. The commercial, how it was taken.

    T.YongQuan 2D (41) ((:

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  6. the sound and everything are good as they attract people watching the video.the colors are not suitable as the characters rough,so they need to wear darker color clothes.
    the position of the characters are good.their body language are also good as they show what type of people they are.

    SHAIK 36

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  7. Colours ; i think the colours should be bright enough to attract attention. Dark colours are mainlt for horror movies. Especially loud, bright & bold .
    Size ; The main characters should be big and bright , so that people will get attracted easily by the size of th poster or whatsoever.
    Creative language ; yes , the dialouge probably is fuuny and the words they are using is rather simple so that people will not have diffculties in listening .

    Limxinyi , 7 , 2D

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